The DixonBaxi team share their thoughts on harnessing the power of creativity both individually and as a team.
Season 2
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Season 1
Season 2

DixonBaxi founders Simon Dixon and Aporva Baxi share our view of the creative process and the enduring power of creativity.

Creative principles

The importance of creative risk-taking and the things that fuel it.

Creative process

Defining your creative process and the secret to making great work.

Creative lives

How to break into the design industry, build a career and stay inspired.
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The DixonBaxi team share their thoughts on harnessing the power of creativity both individually and as a team.

Creative Principles

The team discuss the benefits of taking a bolder approach to creative work and the ways to achieve this.

Creative Process

The team discusses the creative process and the ideas and approaches that fuel great work.

Creative Lives

The team discusses careers, creative fulfilment, the pitfalls and success at work and beyond.
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Creative principles

Chapter 1  |  23 mins

Creative process

Chapter 2  |  33 mins

Creative lives

Chapter 3  |  26 mins

Creative Principles

Chapter 1  |  34 mins

Creative Process

Chapter 2  |  47 mins

Creative Lives

Chapter 3  |  29 mins

Shared endeavours.
03:29
Design a better future.
02:29
Be fluent in people.
04:29
Embracing bravery.
03:55
Reject convention.
01:36
Create wonder.
01:52
Make a difference.
04:34
Creating together.
04:14
Listen first.
02:06
Rewrite the brief.
01:07
Immerse yourself.
02:59
Start big, go wide.
05:37
The power of positivity.
02:08
Find a creative flow.
03:09
Craft everything.
04:27
Create a powerful story.
04:15
Creativity is messy.
02:58
Define your own path.
04:31
Filter your influences.
02:46
The creative journey.
03:52
Expect there to be doubt.
04:03
Love the work.
03:02
Running a studio.
07:04
1. What is good design?
05:50
2. What matters most in branding?
07:06
3. What is the key to designing for real people?
06:53
4. Why is it important to take creative risks?
06:07
5. What values fuel your work?
04:15
6. What's the best piece of advice you've ever received?
05:08
1. Where do you start?
06:08
2. What makes a good brief?
05:23
3. How do you collaborate?
06:51
4. What if you get stuck?
05:58
5. How do you digest feedback?
06:31
6. How do you overcome self-doubt?
06:22
7. How do you know the work is good enough?
06:38
8. What makes a positive studio culture?
05:23
1. Why are creative people important?
07:18
2. What is the best way to get into the industry?
06:17
3. What is the key to a successful career?
05:02
4. What inspires you beyond design?
05:52
5. What is the future of the creative industry?
05:32
6. What's on your creative bucket list?
06:09
Aporva Baxi and Simon Dixon sitting next to each other during a conversation on The DixonBaxi Way
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Chapter | |Shared endeavours. | 03:29
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Shared endeavours.

The beginnings of our journey and harnessing the power of team.
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Chapter | |Design a better future. | 02:29
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Design a better future.

Looking forward and using your talents to improve the world for yourself and others.
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Chapter | |Be fluent in people. | 04:29
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Be fluent in people.

Know who you’re designing for and why it matters.
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Chapter | |Embracing bravery. | 03:55
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Embracing bravery.

The key to greater work is being bolder in your approach.
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Chapter | |Reject convention. | 01:36
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Reject convention.

Avoiding the sea of sameness and charting your own course.
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Chapter | |Create wonder. | 01:52
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Create wonder.

The lightening in the bottle that moves people.
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Chapter | |Make a difference. | 04:34
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Make a difference.

A duty of care to do the right thing, even if it’s difficult.
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Chapter | |Creating together. | 04:14
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Creating together.

The client as a collaborator to unlock the most meaningful work.
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Chapter | |Listen first. | 02:06
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Listen first.

The confidence to be open and actively listening to uncover deeper insight.
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Chapter | |Rewrite the brief. | 01:07
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Rewrite the brief.

Trusting your gut and letting intuition ignite your process.
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Chapter | |Immerse yourself. | 02:59
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Immerse yourself.

Become a fan and discover something new to fuel more authentic ideas.
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Chapter | |Start big, go wide. | 05:37
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Start big, go wide.

Creating momentum and delighting in the unexpected as you start creating.
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Chapter | |The power of positivity. | 02:08
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The power of positivity.

Negativity is corrosive, so embrace the fear and be optimistic.
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Chapter | |Find a creative flow. | 03:09
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Find a creative flow.

Finding the belief in the way you work and not dwelling on mistakes.
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Chapter | |Craft everything. | 04:27
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Craft everything.

Taking the time to love the details and commiting to excellence.
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Chapter | |Create a powerful story. | 04:15
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Create a powerful story.

Creating a narrative to build consensus and belief in your work.
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Chapter | |Creativity is messy. | 02:58
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Creativity is messy.

It is okay to be lost and uncertain, the process shouldn't be smooth.
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Chapter | |Define your own path. | 04:31
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Define your own path.

Forget the fear of missing out, build your own body of work.
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Chapter | |Filter your influences. | 02:46
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Filter your influences.

Finding originality in a saturated, easy access world of content.
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Chapter | |The creative journey. | 03:52
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The creative journey.

Carefully curate your collaborators and work to focus on the ways of working that suit you.
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Chapter | |Expect there to be doubt. | 04:03
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Expect there to be doubt.

Become comfortable with being uncomfortable to stretch your potential.
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Chapter | |Love the work. | 03:02
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Love the work.

If you’re going to create, you may as well love what you do.
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Chapter | |Running a studio. | 07:04
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Running a studio.

What we’ve learnt after two decades of running an international agency.
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Chapter 1 | Creative Principles |1. What is good design? | 05:50
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1. What is good design?

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Chapter 1 | Creative Principles |2. What matters most in branding? | 07:06
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2. What matters most in branding?

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Chapter 1 | Creative Principles |3. What is the key to designing for real people? | 06:53
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3. What is the key to designing for real people?

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Chapter 1 | Creative Principles |4. Why is it important to take creative risks? | 06:07
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4. Why is it important to take creative risks?

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Chapter 1 | Creative Principles |5. What values fuel your work? | 04:15
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5. What values fuel your work?

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Chapter 1 | Creative Principles |6. What's the best piece of advice you've ever received? | 05:08
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6. What's the best piece of advice you've ever received?

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Chapter 2 | Creative Process |1. Where do you start? | 06:08
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1. Where do you start?

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Chapter 2 | Creative Process |2. What makes a good brief? | 05:23
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2. What makes a good brief?

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Chapter 2 | Creative Process |3. How do you collaborate? | 06:51
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3. How do you collaborate?

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Chapter 2 | Creative Process |4. What if you get stuck? | 05:58
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4. What if you get stuck?

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Chapter 2 | Creative Process |5. How do you digest feedback? | 06:31
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5. How do you digest feedback?

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Chapter 2 | Creative Process |6. How do you overcome self-doubt? | 06:22
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6. How do you overcome self-doubt?

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Chapter 2 | Creative Process |7. How do you know the work is good enough? | 06:38
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7. How do you know the work is good enough?

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Chapter 2 | Creative Process |8. What makes a positive studio culture? | 05:23
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8. What makes a positive studio culture?

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Chapter 3 | Creative Lives |1. Why are creative people important? | 07:18
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1. Why are creative people important?

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Chapter 3 | Creative Lives |2. What is the best way to get into the industry? | 06:17
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2. What is the best way to get into the industry?

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Chapter 3 | Creative Lives |3. What is the key to a successful career? | 05:02
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3. What is the key to a successful career?

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Chapter 3 | Creative Lives |4. What inspires you beyond design? | 05:52
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4. What inspires you beyond design?

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Chapter 3 | Creative Lives |5. What is the future of the creative industry? | 05:32
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5. What is the future of the creative industry?

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Chapter 3 | Creative Lives |6. What's on your creative bucket list? | 06:09
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6. What's on your creative bucket list?