DixonBaxi | Brand and Design Consultancy

The world is in flux. It’s harder to cut
through. We believe brands
have to do more. To earn the right to be
part of people's lives. They need to
be brave.

All Branding Strategy Packaging

Rebranding Pluto TV to play bigger in the streaming wars.

Regent’s Place for British Land

A pioneering destination where people and planet thrive.

A bold new vision for one of the most iconic football clubs in the world.

Unleashing the power of IMAX at home.

Premier League on Amazon

Redefining the Premier League experience for Amazon Prime Video.

A modern digital design language that unifies WWE Network 2.0

FOX International

A bold new FOX brand illuminates the world.

Brand Identity for Channel 4’s streaming service, All4.

A bespoke typeface inspired by the iconic BBC Top Gear cog.

Uniting two VFX powerhouses with the power of storytelling.

A radical, new TV Experience for Premier League.

Transformation of the History brand to a modern 'super-genre.'

A social and content playbook for Samsung mobile in the US

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Partnering with the global brand team to innovate what’s next.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Storey, a new brand for British Land, heralds the future of work.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Eurosport Olympic Winter Games

Digital-first, K-Pop inspired identity for the PyeongChang Winter Olympics Games 2018.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Our new book captures the spirit of how we solve big brand challenges through creativity.

All Branding Strategy Packaging

Rebranding Pluto TV to play bigger in the streaming wars.

Regent’s Place for British Land

A pioneering destination where people and planet thrive.

A bold new vision for one of the most iconic football clubs in the world.

Unleashing the power of IMAX at home.

Premier League on Amazon

Redefining the Premier League experience for Amazon Prime Video.

A modern digital design language that unifies WWE Network 2.0

FOX International

A bold new FOX brand illuminates the world.

Brand Identity for Channel 4’s streaming service, All4.

A bespoke typeface inspired by the iconic BBC Top Gear cog.

Uniting two VFX powerhouses with the power of storytelling.

A radical, new TV Experience for Premier League.

Transformation of the History brand to a modern 'super-genre.'

A social and content playbook for Samsung mobile in the US

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Partnering with the global brand team to innovate what’s next.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Storey, a new brand for British Land, heralds the future of work.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Eurosport Olympic Winter Games

Digital-first, K-Pop inspired identity for the PyeongChang Winter Olympics Games 2018.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Our new book captures the spirit of how we solve big brand challenges through creativity.