DixonBaxi | Brand and Design Consultancy

The world is in flux. It’s harder to cut
through. We believe brands
have to do more. To earn the right to be
part of people's lives. They need to
be brave.

All Branding Strategy Packaging

Rebranding Pluto TV to play bigger in the streaming wars.

Experience our digital-first, fully online monograph Be Brave V2 >>>

A bold new vision for one of the most iconic football clubs in the world.

Unleashing the power of IMAX at home.

Premier League on Amazon

Redefining the Premier League experience for Amazon Prime Video.

FOX International

A bold new FOX brand illuminates the world.

Brand Identity for Channel 4’s streaming service, All4.

A bespoke typeface inspired by the iconic BBC Top Gear cog.

Uniting two VFX powerhouses with the power of storytelling.

Inside DixonBaxi

An ‘always in beta’ philosophy drives over 18 years of building brave brands.

A radical, new global TV experience for the world’s league.

Transformation of the History brand to a modern 'super-genre.'

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Partnering with the global brand team to innovate what’s next.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Storey, a new brand for British Land, heralds the future of work.

A new ‘Home of Cycling’ identity, bringing fans closer to their heroes.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Development of US mobile content and social strategy.

Eurosport Olympic Winter Games

Digital-first, K-Pop inspired identity for the PyeongChang Winter Olympics Games 2018.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Our new book captures the spirit of how we solve big brand challenges through creativity.

All Branding Strategy Packaging

Rebranding Pluto TV to play bigger in the streaming wars.

Experience our digital-first, fully online monograph Be Brave V2 >>>

A bold new vision for one of the most iconic football clubs in the world.

Unleashing the power of IMAX at home.

Premier League on Amazon

Redefining the Premier League experience for Amazon Prime Video.

FOX International

A bold new FOX brand illuminates the world.

Brand Identity for Channel 4’s streaming service, All4.

A bespoke typeface inspired by the iconic BBC Top Gear cog.

Uniting two VFX powerhouses with the power of storytelling.

Inside DixonBaxi

An ‘always in beta’ philosophy drives over 18 years of building brave brands.

A radical, new global TV experience for the world’s league.

Transformation of the History brand to a modern 'super-genre.'

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Partnering with the global brand team to innovate what’s next.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Storey, a new brand for British Land, heralds the future of work.

A new ‘Home of Cycling’ identity, bringing fans closer to their heroes.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Development of US mobile content and social strategy.

Eurosport Olympic Winter Games

Digital-first, K-Pop inspired identity for the PyeongChang Winter Olympics Games 2018.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Our new book captures the spirit of how we solve big brand challenges through creativity.