DixonBaxi | Brand and Creative Agency

The world is in flux. It’s harder to cut
through. We believe brands
have to do more. To earn the right to be
part of people's lives. They need to
be brave.

All Branding Strategy Packaging

AC Milan Rebrand

A bold new vision for one of the most iconic football clubs in the world.

Premier League on Amazon

Redefining the Premier League experience for Amazon Prime Video.

FOX International Rebrand

Refreshing the iconic channel brand across 125 countries.

Brand Identity for Channel 4’s streaming service, All4.

A bespoke typeface inspired by the iconic BBC Top Gear cog.

Inside DixonBaxi

An ‘always in beta’ philosophy drives over 18 years of building brave brands.

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Partnering with the global brand team to innovate what’s next.

Mixcloud_Brand

Mixcloud Select

Strategy, name, and identity for pioneering “fan-to-creator” subscription service.

An identity that ‘unlocks’ the stories of the past.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Uniting two VFX powerhouses with 'the positive power of storytelling'.

PREMIER_LEAGUE_TV_Experience

A radical, new global TV experience for the world's league.

Storey, the future of work.

A new ‘Home of Cycling’ identity, bringing fans closer to their heroes.

Crime + Investigation

Global rebrand that reflects the belief that “Truth Is Worth Pursuing”.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Transformation of the History brand to a modern 'super-genre.'

Development of US mobile content and social strategy.

Eurosport Olympic Winter Games

Digital-first, K-Pop inspired identity for the PyeongChang Winter Olympics Games 2018.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Gamifying the future of electric urban street racing for a global audience.

Our new book captures the spirit of how we solve big brand challenges through creativity.

All Branding Strategy Packaging

AC Milan Rebrand

A bold new vision for one of the most iconic football clubs in the world.

Premier League on Amazon

Redefining the Premier League experience for Amazon Prime Video.

FOX International Rebrand

Refreshing the iconic channel brand across 125 countries.

Brand Identity for Channel 4’s streaming service, All4.

A bespoke typeface inspired by the iconic BBC Top Gear cog.

Inside DixonBaxi

An ‘always in beta’ philosophy drives over 18 years of building brave brands.

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Partnering with the global brand team to innovate what’s next.

Mixcloud_Brand

Mixcloud Select

Strategy, name, and identity for pioneering “fan-to-creator” subscription service.

An identity that ‘unlocks’ the stories of the past.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Uniting two VFX powerhouses with 'the positive power of storytelling'.

PREMIER_LEAGUE_TV_Experience

A radical, new global TV experience for the world's league.

Storey, the future of work.

A new ‘Home of Cycling’ identity, bringing fans closer to their heroes.

Crime + Investigation

Global rebrand that reflects the belief that “Truth Is Worth Pursuing”.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Transformation of the History brand to a modern 'super-genre.'

Development of US mobile content and social strategy.

Eurosport Olympic Winter Games

Digital-first, K-Pop inspired identity for the PyeongChang Winter Olympics Games 2018.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Gamifying the future of electric urban street racing for a global audience.

Our new book captures the spirit of how we solve big brand challenges through creativity.