DixonBaxi | Brand and Creative Agency

The world is in flux. It’s harder to cut
through. We believe brands
have to do more. To earn the right to be
part of people's lives. They need to
be brave.

All Branding Strategy Packaging

AC Milan Rebrand

A bold new vision for one of the most iconic football clubs in the world.

Creating a bespoke typeface inspired by the iconic BBC Top Gear cog.

New Relationships

Bold new clients + bold new projects.

Brand Identity for Channel 4’s streaming service, All4.

branding

FOX International Channel

Refreshing the iconic channel brand across 125 countries.

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Mixcloud_Brand

Mixcloud Select

Strategy, name, and identity for pioneering “fan-to-creator” subscription service.

An identity that ‘unlocks’ the stories of the past.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Storey, the future of work.

A new ‘Home of Cycling’ identity, bringing fans closer to their heroes.

Uniting two VFX powerhouses with 'the positive power of storytelling'.

Transformation of the History brand to a modern 'super-genre.'

PREMIER_LEAGUE_TV_Experience

A radical, new global TV experience for the world's league.

Crime + Investigation

Global rebrand that reflects the belief that “Truth Is Worth Pursuing”.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Development of US mobile content and social strategy.

Eurosport ‘Pyeongchang 2018’

Digital-first brand identity for the Pyeongchang Winter Olympics Games.

Partnering with the global brand team.

A playful brand for the biggest radio station in the Netherlands.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Gamifying the future of electric urban street racing.

Modern, energetic identity to transform the perception of Freeview in the UK.

DixonBaxi

Our new book captures the spirit of how we solve big brand challenges through creativity.

Identity and brand for Italian software business with a focus on simplicity.

All Branding Strategy Packaging

AC Milan Rebrand

A bold new vision for one of the most iconic football clubs in the world.

Creating a bespoke typeface inspired by the iconic BBC Top Gear cog.

New Relationships

Bold new clients + bold new projects.

Brand Identity for Channel 4’s streaming service, All4.

branding

FOX International Channel

Refreshing the iconic channel brand across 125 countries.

Eurosport Home of Tennis

A dynamic on-screen identity that captures the relentless spirit of the game.

Mixcloud_Brand

Mixcloud Select

Strategy, name, and identity for pioneering “fan-to-creator” subscription service.

An identity that ‘unlocks’ the stories of the past.

Drawing on Dutch football culture for FOX Sports Netherlands rebrand.

Storey, the future of work.

A new ‘Home of Cycling’ identity, bringing fans closer to their heroes.

Uniting two VFX powerhouses with 'the positive power of storytelling'.

Transformation of the History brand to a modern 'super-genre.'

PREMIER_LEAGUE_TV_Experience

A radical, new global TV experience for the world's league.

Crime + Investigation

Global rebrand that reflects the belief that “Truth Is Worth Pursuing”.

‘Sounds of London’ launch campaign for new typeface FS Benjamin.

Development of US mobile content and social strategy.

Eurosport ‘Pyeongchang 2018’

Digital-first brand identity for the Pyeongchang Winter Olympics Games.

Partnering with the global brand team.

A playful brand for the biggest radio station in the Netherlands.

Eurosport ‘Home of the Olympics’

Bringing two iconic sports brands together.

Gamifying the future of electric urban street racing.

Modern, energetic identity to transform the perception of Freeview in the UK.

DixonBaxi

Our new book captures the spirit of how we solve big brand challenges through creativity.