Who the hell is Eliot Bromley?

Get to know the people who make DixonBaxi what it is; we’re catching up with everyone in the studio about how and why they do what they do. Meet Eliot, a producer and captain of DBFC, who’s seriously good at karaoke.

Who are you and what do you do?
I’m Eliot Bromley, I’m a producer (and Captain of DBFC)!

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What’s your story?
I knew pretty early on in my life that my future would centre around creativity. From a toddler I loved performing in front of family and trying to make everyone laugh–a theme that continued throughout school life to my teachers’ dismay.

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As I grew up and tried out as many disciplines of art as I could (singing, acting, drawing, painting, photography), the creative side of me was always one side of my personality, even while I studied and went to University for something completely unrelated.

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When I got out of university I had figured out that the enjoyment of being around and involved in creativity is something that I would be able to bring energy to for the rest of my life. I debated going back to university to study as a designer, but I found that having a sweet spot between being involved in a creative environment and being responsible for the process itself brought me just as much joy.

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So, 8 years later and with a whole lot of branding, Account Management and Producing experience, I find myself in a place where every facet of my personal and professional life can be supported and flourish.

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What are you working on right now?
A project that allows my nerdy side to come out on a daily basis. The rest is top secret.

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“Having the opportunity to have [a] positive impact on people’s lives… is one of the main reasons I feel we all get into design.”

Describe your working style in 3 words.
Positive. Empowering. Understanding.

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Tell us about some of your interests. What are you into?
All the classics–music, film, tv–but I’m also a massive gamer and build as much LEGO as I can afford in my spare time.  

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Do you think design can change the world? How?
In a word, yes. Companies like DixonBaxi are in a unique position that allows them to collaborate with their clients to influence the world in a positive (or negative) way. Whether we like it or not, brands have a massive impact on our lives every day; we consume content by the hour. And what these brands are saying to us influences our opinions on the way we see the world. Having the opportunity to have this positive impact on people’s lives, be it through the packaging we consume the brands in or the message the brand is promoting, is one of the main reasons I feel we all get into design.

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If you could change one thing about the world, what would it be?
Everyone (including myself) is so concerned with what other people think of them. The world would be a better placed if everyone loved themselves for who they are.

What’s the last song you listened to?
Raining Colours – mustbejohn.

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Why do you do what you do? What motivates you?
I feel like what makes producing special is that you can be involved in the creative process, get the gratification of being inspired by your amazingly talented colleagues and still connect with many different people and personalities. I love absorbing all of this and learning how to be better at what I do.

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What’s your definition of good design?
Good design makes me feel something. It invokes an emotional reaction.