Storey
Storey:
Where Space Meets Potential.
Storey is British Land’s flexible workspace offer, built for businesses ready to grow. We created a timeless, adaptable brand that reflects focus, ambition and progress. With a logo inspired by evolving forms and a system designed for clarity and warmth, every touchpoint feels effortless, premium and crafted for success.
Simple, Smart, and Built to Scale.
We created the name Storey and a flexible brand system that reflects the freedom businesses have to shape the space around their needs. Prioritising simplicity and ease, the identity uses tangrams to frame people and hero imagery. It balances graphic clarity with authenticity and builds brand recognition across every touchpoint.
Built for Business, Styled for People.
From brochures to digital platforms, the brand delivers a seamless Storey experience. Every touchpoint—from floor plans to presentations—carries a sense of warmth, tone and texture. It feels premium, stylish and confident, designed to adapt to different businesses while staying rooted in the values of flexibility and simplicity.
Natural Tones, Premium Presence.
Inspired by its surroundings, Storey’s colour palette is warm, natural and inviting. Core tones like Wood, Marble and Forest reflect the brand’s connection to real spaces, while secondary colours bring clarity to infographics and floor plans. The result is a mature, vibrant visual identity that supports Storey’s confident, premium positioning.
Designing the Business of Growth.
More than a visual refresh, Storey’s new identity is a strategic realignment that unifies every brand element into a cohesive ecosystem. Elegant design, a warm colour palette and a conversational tone come together to position Storey as the workspace of choice for businesses seeking flexibility with sophistication. Every interaction is crafted to feel consistently thoughtful, premium and distinctly Storey.
"DixonBaxi’s creative vision has brilliantly captured the essence of our flexible workspaces, creating an identity that resonates with our diverse business community.”