Audible
Audible:
Turning Listening into Feeling.
This refresh was born out of an ambitious initiative to reimagine the first 60 days of Audible membership. As the world’s leading provider of spoken-word entertainment reaching millions globally with original series, audiobooks and podcasts Audible set out to shift perception from a transactional audiobook distributor to an emotionally resonant content experience.
The delight in knowing.
Starting by reframing Audible’s value proposition as “helping you change the way you see yourself and the world,” we built a brand narrative around the listener’s delight in knowing. Partnering with the in-house team, we created a new visual identity “The Reveal” to express the joy of discovery. The result: stronger brand integrity and deeper trust.
Revealing More Than Stories.
The ‘Reveal’ anchors the brand system – a bold symbol of discovery that captures the joy of fresh insight. Rooted in the Audible logo, it expands the experience beyond audiobooks, revealing narratives, benefits and deeper layers of the UI across every touchpoint. A simple yet powerful expression of curiosity.
A strategic partner embedded in our team – helping evolve how we show up and radically improving how we serve our members by combining data, creativity and a deep understanding of the customer experience.
