With a fragmented use of type across the BBC Top Gear brand, publications and digital experience – we were tasked with creating one unified typeface. TG Industry, a global font that signals a new dawn for the Top Gear brand, rolled out across broadcast (TV Show), print (magazine), and will soon roll out across digital (website).
Forged from angular cuts that reference the mechanical form of the Top Gear cog with aggressive terminals taking influence from the sculpted metallic body surfaces that adorn the modern Hyper-car. Created in close collaboration with Mattox Shuler from Fort Foundry.
A wide range of weights from Thin to Ultra with corresponding italics enables a vast range of tonal expression. At times sleek and reductive with a cinematic quality, yet extremely bold and expressive in other moments, it packs a punch for eye-catching headlines and iconic title sequences. A digital-first typeface crafted to remain highly legible on the smallest of screens.