Storey’s refreshed brand identity underscores flexibility and empowerment. The new logo, with its overlapping tangrams, represents the diverse businesses within Storey, symbolising growth and evolution. This refined design system embodies the brand’s commitment to adaptable and personalised workspaces with every interaction feeling consistent, thoughtful, and premium.

Storey's brand refresh prioritizes a straightforward, effortless customer experience. The brand's tangrams create a flexible system, symbolizing how businesses can make Storey spaces their own. These geometric shapes are used selectively to frame people and hero images, maintaining a balance between graphical elements and authentic imagery, thereby enhancing brand recognition.

From brochures to digital platforms, Storey's brand refresh ensures a seamless experience. Marketing materials such as brochures, floor plans, and presentations are meticulously designed to reflect the brand’s core values of flexibility and simplicity. This consistent approach reinforces Storey's identity across all customer touchpoints.

Inspired by its surroundings, Storey’s color palette is both warm and inviting. The primary colors like Wood, Marble, and Forest are complemented by secondary hues for infographics and floor plans, offering a mature yet vibrant visual identity that aligns with the brand’s premium positioning.

The Storey refresh is more than a visual overhaul; it’s a strategic alignment of all brand elements to create a cohesive ecosystem. By integrating elegant design, a warm colour palette, and a conversational tone, Storey positions itself as the workspace of choice for businesses seeking flexibility and sophistication. This holistic approach ensures that every interaction with the brand feels consistent, thoughtful, and premium.