Who the hell is Jack Nace?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing: Jack, our junior brand designer and an avid concert-goer who believes in the power of design to influence everything we do.‍

Who are you and what do you do?
Howdy! I’m Jack and I’m a junior brand designer here at DixonBaxi.

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What’s your story?
I’ve spent my life in (not so sunny) Bournemouth, from primary school all the way to university. AUB, to be more specific. Throughout my journey of growing up and developing who I am, I fell in love with my creative side and knew it was something I wanted to pursue long-term. This started with studying Art and Graphic Design at GCSE, then to Photography at A-Levels, then a foundation in Media, Art and Design and finally coming full circle to studying Graphic Design at university.

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What are you working on right now?
Currently I’m working on some new ideas for an American sports broadcaster.

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"Everything has to be designed, whether it happens naturally or takes a lot of consideration and craft, and understanding that everything will be interacted with in some way or another is the start of designing for good."

Describe your working style in 3 words.
Crazy, reflective and hands-on.

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Tell us about some of your interests. What are you into?
I absolutely love live music. From the sweaty basement gigs to larger scale festivals like Reading and Leeds, you can find me jumping, moshing or yelling lyrics to bands I love and bands I’ve never seen before. There’s an atmosphere and energy that’s unmatched at concerts and I think everyone needs to experience that regularly.

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Do you think design can change the world? How?
Without a doubt, YES. Design isn’t just a pretty thing to look at (although that’s a bonus) - it's the foundation for everything we interact with daily. Everything has to be designed, whether it happens naturally or takes a lot of consideration and craft, and understanding that everything will be interacted with in some way or another is the start of designing for good. You have to use your passion and skills to create designs that evoke different feelings and emotions.

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If you could change one thing about the world, what would it be?
People’s fear of failure. So many projects or ideas have never been explored because of the fear that it’ll inevitably fail. The fact is you won’t know until you actually try it.

What’s the last song you listened to?
Nothing To Do - Carsick.

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Why do you do what you do? What motivates you?
I do what I do for multiple reasons. One of them is that I get pure joy and excitement from all stages of my design process, from brain dumping my initial ideas to carefully curating the final outcome. Another reason is that seeing something being made from a small spark is incredibly fascinating to me. I love seeing how each person interprets an idea differently, and how that leads to all kinds of new and exciting creative avenues. This curiosity is ultimately why I love graphic design, because there’s no simple answer (as logically thinking as my brain may be, I need the feeling of not knowing the end to help me explore).

Finally, designing something that can live in the same world with me is a massive driving factor of why I do what I do - I want to end up with something tangible to show for.

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What’s your definition of good design?
If it gets questions, hate, love, excitement, anger, curiosity or even disgust out of you - then it’s done its job. Good design should be emotive and resonate with an audience.