Who the hell is Charlie Greenslade?

We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing Charlie, a designer from Devon with a flair for physics and intercontinental rally racing.

Who are you and what do you do?
Hi there, I’m Charlie, a brand designer at DixonBaxi.

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What’s your story?
Like many designers, I started out with an obsession with drawing and a very basic version of Photoshop. Somehow I knew from a very young age I wanted a career in graphic design. However, I went slightly off track when I studied product design at university, due to my love of design and my interests in maths and physics.

After university, I made the mad decision to take part in the Mongol Rally. I think it was somewhere between Turkmenistan and Kyrgyzstan, probably with some heat stroke, where I decided to follow my main passion and transition back to graphic design.

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What are you working on right now?
A few of us are putting the final touches on a game-changing news and sport identity, and I can’t wait to share it with the world!

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“Almost everything in this world, everything that surrounds us day-to-day, has been designed. As designers, we therefore have the ability to influence how people interact with the world and I think that we have a responsibility to make the world a better place for everyone.”

Describe your working style in 3 words.
Inquisitive, flexible, positive.

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Tell us about some of your interests. What are you into?
I grew up near the sea in Devon, so have always been a big fan of being on the water, either sailing and windsurfing. Football is also a big part of my life, be it playing or watching – it’s just a shame I’m a Norwich supporter… Alongside this, you can typically find me at the pub most weekends (usually watching a game or race of some kind).

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Do you think design can change the world? How?
In short, yes! Almost everything in this world, everything that surrounds us day-to-day, has been designed. As designers, we, therefore, have the ability to influence how people interact with the world, and I think that we have a responsibility to make the world a better place for everyone.

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If you could change one thing about the world, what would it be?
Many things could and need to change. Obviously, we all, I hope, want to end war, and poverty and fix the climate crisis, among many things. However, I think something we could do really is reverse the performative nature of social media and the need for self-validation from how we present ourselves online.

What’s the last song you listened to?
Elvis – Suspicious Minds. Watch the movie!

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Why do you do what you do? What motivates you?
Curiosity. I sometimes think I have too much of it. I want to do everything from writing TV shows and films to creating music and everything in between. However, I think I’ll stick to graphic design for now. Luckily, it’s an industry that is ever-changing in trends, clients, ideas, and technology, so it’s certainly fuelling my curiosity.

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What’s your definition of good design?
Good design is when you hear these words:
“Obviously, it is that way.”
“A child could have done that.”
“It’s so simple.”