ViacomCBS takes a look behind Pluto TV’s Brand and Product Relaunch.

Since the start of the year, Pluto TV has undergone a significant overhaul.

In a mark of its evolution from a streaming upstart to one of the largest ad-supported video platforms in the world, the recent rebrand includes an improved user interface, an updated brand identity, and a new consumer-facing advertising campaign. These aspects work together to encourage consumers to immerse themselves in Pluto TV.

“Our goal is to drive greater brand awareness, resonance and ultimately usage,” says Pluto TV Senior Vice President of Marketing Fran Hazeldine. “This is a new and distinctive presentation of Pluto TV that tells the story of our core offering and sets us apart from other brands that are entering the space.”

Read the full story on the ViacomCBS site here.