04/07/2022
Insight

DixonBaxi x Future London Academy.

Our strategists Claire Langer and Dave Blendis rounded off a week of talks about The Future of Branding.

The Future of London Academy create learning experiences through courses and events for design leaders and practitioners, and we were proud to be invited to host the final event for their Future of Branding Week, and give a talk on our approach to brand creation.

Claire and Dave from our strategy team took the opportunity to provoke and challenge some established industry truths in typical DixonBaxi style, from questioning the true value of ROI to demolishing demographics and extolling the importance of brand hate!

Some keen eyes and sharp minds in the audience meant we enjoyed some smart questions following the talk, and it was hugely stimulating to talk strategy and design with the group.

At the drinks afterwards we enjoyed making some new friends and connections – a great way to end the week and start the weekend.

Thanks to Maria Llamas, Ekaterina Solomeina and the whole Future London Academy team for inviting us and letting us share our thinking.

“Break the codes and conventions of your category and avoid the comfortable complicity of brand sameness”.