The VMAs are MTV's biggest event, celebrating the year's best music videos. Fans decide who shows up, artists decide what goes down and we created a unmissable campaign identity that put the iconic Moonperson back at the heart of this epic-internet-breaking spectacle.
“ The VMAs are the biggest and
most authentic brand moment
MTV has, and the Moonperson Award has been the pinnacle
of this for 40 years.”
The Moonperson has been going to the VMA’s for 40 years. Trust us, they’ve seen it all. That Kiss. The Meat Dress. Taylor being interrupted. We drew on this icon's pivotal role in reflecting pop music to the world to create our super-chrome Moonie, whose surface pulses with the energy of the music videos surrounding them.
“ Starting with a simple question –‘How does the MoonPerson
view the world?’ – we created a chromatic universe imbued with
the energy of the VMAs and its celebration of beloved music videos.”
We created a campaign toolkit that embraces chrome in every element—bespoke chrome type, chrome VMA logo, chrome grads and chrome everything. It’s all about maximalism, where more is more, and every detail shines with a sleek retro-futuristic vibe.
The buzz of the VMAs in the studio ignited our creativity, driving us to explore uncharted territories. With our Superfutures approach, we pushed boundaries to create something that felt truly VMA-worthy yet completely new.
