Max is not just another entertainment brand; it is a strategic partnership with some of the biggest names in the entertainment industry, including HBO, Warner Bros., Discovery, DC and Wizarding World. Together, these global superbrands offer a diverse and critically acclaimed range of stories and characters that capture the imagination of audiences worldwide.
The Max logo combines the HBO bullseye and Warner Bros. curves to create a modern yet timeless design that honours over 150 years of entertainment history. The lowercase letterforms add warmth and approachability while maintaining unity. The logo is designed to be legible everywhere and is a signature of the brand’s commitment to storytelling.
Whether it’s the shadowy streets of Gotham City, the Gold Hills of the Yukon or the magical halls of Hogwarts, Max Originals offer a highly recognisable brand that allows for expressive architecture. Stepping inside the worlds of our characters and adapting to their environment for those immersive culture-shaping series.
The bespoke typeface was developed in partnership with F37. With pure geometric forms and curves that reference the Max logo, the typeface ensures a unified brand. Max Sans is approachable, warm, and adaptable to any content with a range of weights. It’s also highly accessible with extensive language support, ranging from premium and cinematic to loud and expressive.
The bespoke typeface was developed in partnership with F37. With pure geometric forms and curves that reference the Max logo, the typeface ensures a unified brand. Max Sans is approachable, warm, and adaptable to any content with a range of weights. It’s also highly accessible with extensive language support, ranging from premium and cinematic to loud and expressive.
