From their shows to their day-to-day interactions, ITV embodies modern Britain — it's diverse, inclusive and achingly creative. More than just a company, ITV stands as a global beacon of positivity, fostering genuine connections for all. With a business that needs to adapt to a huge range of audiences — from investors to program makers to talent — the design language required character and style to flex for a variety of contexts and moments.

After collaborating with the in-house teams for over 12 months on ITVX and the network brands, we expanded our collaboration to include a broader group. Working with in-house teams to tell the real story we shone a light on their passions and energies. Through stakeholder interviews and co-creation sessions, together we crafted a refined brand capable of encompassing a myriad facets of their business, both present and future.

Crafted with inclusivity at its core, the internal initiatives at ITV Group resonate with a broad spectrum of stakeholders. From investors seeking dynamic opportunities, burgeoning development partnerships, to fresh-faced recruits; the brand welcomes all, fostering a vibrant and collaborative environment.

The characterful typography and vibrant colour combinations serve as potent amplifiers of the diverse personality, energy, and individuality within the company — making a bold statement that is covetable, alluring, and makes you want to be a part of it.