Working with Oscar winners.
We developed a new positioning and visual identity for DNEG that was rooted in 20+ years of experience in delivering creative excellence to filmmakers all over the world. Read about it on It’s Nice That.
A K-Pop inspired Olympics.
We’d been working with the Eurosport teams to create the brand for PyeongChang 2018 for almost year. So, it was amazing to see it out in the world for the Olympic Winter Games in February. It went on to be seen by over 380 million people across Europe and it picked up a Gold Clio Award too! See it on Under Consideration.
A new DixonBaxi home.
We are massively proud that we moved into our new studio near Old Street in March. It’s been a long-held ambition of ours to buy a studio for DixonBaxi. One that can become our creative home and an immersive space for the team and clients to work together. The studio will evolve in 2019 to host a wide range of events, workshops, and collaborations.
Creating the Home of Cycling.
The DixonBaxi team are mad for cycling so it was amazing to continue our relationship with Eurosport to create a new ‘Home of Cycling’ identity, bringing fans closer to their heroes. A classic look. A digital solution augmenting the race experience. Chapeau! Read about it on Dezeen.
Finding an authentic voice for Dutch Football.
We immersed ourselves in Dutch football culture for FOX Sports Netherlands rebrand. Featuring a new, streamlined logo and a brand language inspired by ‘Total Football’ where the whole team works together to create a system that allows free movement and self-expression and has become synonymous with Dutch football. Read about the story behind the project on Creative Review.
Our team travelled to some amazing cities as part of our DixonBaxi Weekends. They are culture trips intended to inspire and give the team a different perspective. Each is followed by a presentation with fun insights, learnings and inspiration for the whole team.
Things we can’t reveal.
It was amazing to partner with the Netflix brand team in LA to look at all sorts of cool things. Some of our projects are bound in secrecy or are not ready to be revealed. But we’re proud to be able to collaborate with such ambitious people on brave new projects.
Launching a typeface with a vinyl.
We took an unconventional approach to create a launch campaign for Fontsmith’s new font inspired by London. We took to the streets to capture the ‘field recordings’ from all across London. The sounds were looped, remixed and fused into a series of soundscapes and turned into a limited-edition vinyl. Alongside the vinyl is a large-format unbound booklet with typographic expressions inspired by the sounds, and overheard snippets. Read about it on Design Week.
A sleek new Premier Sports.
This was a top-to-toe rethink of the brand, transforming them with a new strategy and super sleek look. We wanted to create a brand that didn’t have to scream and shout but instead would feel confident and let the sports do the talking – with a design that is sophisticated and considered but courageous and bold enough to hold its own within the saturated sports-broadcasting world.
Sharing, meeting, learning.
It was a year full of exciting events, talks, and collaborations that celebrate creativity in all its forms. From talks at GLUG and the Birmingham Design Festival to hosting Anthony Burrill at our studio as part of our ‘Untilted’ talks. 2018 also saw us Promax in Rome and New York, and this summer we judged over 600 entries from around the world in branding category at D&AD.
Our next feature film.
We’ve been working hard on our next feature film – Blood Animus. We created an art direction book to capture the spirit of the film using photography from our two China research trips. With the script complete, we’re moving into an exciting new phase of development.
The year in numbers.
Let’s take a quick look at the numbers. That’s a lot of coffee… isn’t that the same in every studio?
A new book, Be Brave.
With much of our work on every kind of digital device and screen, we still love making books. The neon orange book, ‘Be Brave’ captures the spirit of how we work. 180 pages of insight, immersion, and projects from around the world.
Top 30 UK agency.
It was a proud team moment for DixonBaxi to be recognised as a Top 30 UK Creative Studio in the Computer Arts annual awards as selected by a panel of our industry peers. A high compliment indeed. Thank you.
A new era begins.
We’ve been working on some big, new innovations for Formula E in Season 5. Everything from upgrades to the HUD and the graphics system to a Mario Kart style ‘Attack Mode’ that brings a new level of strategy and excitement to the race experience. Read more in The Guardian.
High fives all around.
Thanks so much to our amazing, super- talented dream team. And to our clients who choose to be brave, ambitious and forge a strong creative partnership.