Storey, a new brand for British Land, heralds the future of work.

Working in close partnership with British Land, DixonBaxi undertook a 6 month strategic and creative process to name Storey, and launch the brand identity and service experience. Created with a challenger mindset to shape workspaces to reflect a company’s size, style, and culture. Providing the space and service for businesses to thrive.

The identity tells mini visual stories to reflect ideas of growth, collaboration and productivity.

An inituitive digital experience created to enhance performance.

We developed interior design principles and shot a series of films that capture each Storey space.

A B2B brand that acts like a B2C brand with a premium toolkit for the team, signage systems and service experience.

We partnered with architects Gensler to create a bespoke modular space for the launch of Storey.

A deeply collaborative process with the British Land, Storey team from brand strategy through brand launch.