We were tasked by Samsung Mobile in New York to incubate a social engagement strategy for the US audience.

Depth interviews and working sessions to gain critical insights to develop a social strategy and editorial principles.

In collaboration with the Consumer Engagement Team for Mobile, we undertook a series of strategic sprints with a cross-section of teams in the New York headquarters to uncover insights. Through a series of workshops, rapid responses exercises, and depth interviews we helped shape a social strategy and a defining set of content filters.

We took to the streets to get an unvarnished opinion about the brand and mobile.

We took to the streets to meet and interview real people with the same rapid response exercises to gain a more authentic perspective. What they care about, what matters, what they feel inspired by and how mobile fits into their lives.

“DixonBaxi are the sort of partner who loves a challenging environment and thrives in deconstructing the complex, offering creative, business-oriented solutions.”

Werner Brell, Chief Engagement Officer
Samsung America