We were tasked by Samsung Mobile in New York to incubate a social engagement strategy for the US audience.

Gaining insight to develop a social strategy and editorial principles.

In collaboration with the Consumer Engagement Team for Mobile, we undertook a series of strategic sprints with a cross-section of teams in the New York headquarters to uncover insights. Through a series of workshops, rapid responses exercises, and depth interviews we helped shape a social strategy and a defining set of content filters.

Insight – meeting real people to get an unvarnished opinion.

We took to the streets to meet and interview real people with the same rapid response exercises to gain a more authentic perspective. What they care about, what matters, what they feel inspired by and how mobile fits into their lives.

Informing social and editorial for mobile.