Q Music
You Make Us Q.


Q Music is the biggest commercial radio station in Belgium and the third largest radio station in Flanders. We were tasked with creating a new identity that was an evolution of the current brand, but was redesigned to be digital first and better express the vibrant energy of the radio station, festivals and events.


We created a strategy inspired by young Belgians’ and Dutch lust for life, optimism and a desire to be a part of something. ‘You Make Us Q’, which flips the focus from Q to the audience, and invites them to participate and play. The brand is expressive, fun, spontaneous and strives and stretches across billboards, mobile and desktop sites, live radio broadcast for TV, interiors, merchandise and more.


A flexible toolkit that comes to life daily with topical updates, new talent, audience participation and of course the freshest new music. Driven by a bold tone of voice that is inspired by the rhythm of the music. Short, punchy soundbites and statements that have a bounce and feel good nature to them. It is the number 1 radio station in Belgium.

Iconic and defined,
the design language
is a bold statement
of intent.

A brand full of life.

Creating an attitude.

The rebrand speaks to its youthful audience with vibrant pops of colour and large iconic typography, placing the
presenters and artists as focal points of the brand world. While the language has the bitesize punch of song lyrics
and the layouts have a sense of rhythm.