Global rebrand that unlocks history for a smart, passionate and deeply curious audience.
Continuing our relationship with A+E Networks and History, we’ve developed a new logo and expressive brand for History 2. A modern brand that goes deeper into humanity’s defining stories.
An identity that ‘unlocks’ the stories of the past.
Targeted to a digitally savvy audience, with a thirst for knowledge and innovation, we focused on an immersive storytelling process following the essence of narrative – the six W’s as an editorial principle. They constitute a formula for getting the complete story on a subject. We then translated that into a potent graphic system that unlocks and reveals stories as we watch making the viewer delve into different shows.
Editorial first with a typographic language that subtly changes to reflect the content.
Slices reveal content, questions, answers in an endless narrative.