A modern, energetic brand identity to transform perceptions of live TV and catch up service, Freeview in the UK.
Freeview is a digital terrestrial television platform in the UK. They recruited us to help reenergise the brand. To give it a challenger mindset and help make Freeview front of mind again for millions of viewers.
Over 6 months we developed a new strategy and brand identity that redefines Freeview. Featuring a dynamic new logo system, comprehensive visual identity. From packaging for new TVs and set-top boxes and a more human tone of voice to digital communications and advertising.