branding

A bold refresh of FOX for the world.

In a close partnership with FOX International Channels creative team, we’ve redesigned the FOX brand identity across Europe, Asia and Latin America. Inspired by the studio’s 80+ years of ground-breaking entertainment, we’ve reinterpreted the classic searchlights and fanfare into a bold and captivating brand system, which will be deployed across broadcast, print, outdoor, online and social media in over 250 million homes outside the USA.

The ‘Light Beam’ – a modern expression of the classic FOX searchlights illuminates every iconic show.

Instant brand recognition – uniting FOX and the shows in one powerful lock-up. Unmistakably FOX.

A flexible brand toolkit for teams in Latam, Europe and Asia.