Digital first brand identity.
In June 2015, Discovery was awarded TV and multi-platform broadcast rights in Europe* for the upcoming four Olympic Games (2018–2024), with PyeongChang 2018 marking their inaugural event. Discovery committed to the International Olympic Committee (IOC) to engage more people, on more screens, particularly younger audiences, and set about igniting the passion for the Olympics in a younger generation. This not only demanded an enthralling visual identity, but also a wealth of social, digital and on-demand activities to be considered. The coverage of PyeongChang 2018 would signal Discovery and Eurosport’s commitment to transform the Olympic Games viewing experience.