A clearer positioning and a more contemporary look and feel.
“Crime + Investigation has long taken a unique and intelligent approach to the true crime genre. We do what we do because truth is worth pursuing – through powerful storytelling across multiple platforms. We now have a clearer positioning and a more contemporary look and feel – one which is fresh, bold and unexpected. We made some brave decisions with our channel partners on logo design, imagery, use of typography and brand spots. The result is a distinctive, modern package about which we are all hugely proud and which we know viewers will enthusiastically embrace.” – Amanda Hill, CMO, A+E Networks