Brand Identity

A beautifully simple All 4 identity inspired by the streaming ‘playbar’.

A sleek, new brand identity for All 4, designed in collaboration with Channel 4’s in house agency 4creative, which includes a new All 4 logo – a 2D version of the classic logo with a streaming bar at its core – and an adaptive digital-first experience across social media and VoD, mobile, big screen and desktop.

Reimagining All 4 as a next-generation experience on every platform.

With a disruptive and rapidly evolving entertainment landscape, the challenge was to develop a sleek, new brand identity that worked alongside the newly unified Channel 4 brands while creating a distinct, seamless and next-generation experience for All 4.

The ‘Playbar’ brand system expands horizontally to become an infinite stream connecting every channel and every show.

In motion, it’s fluid, slick and effortless across TV and digital interfaces to create a unified experience.


Two distinctive colours unite to build immediate recognition.

An adaptive social toolkit amplifies bold voice of the brand.

brand identity

The rebrand will be rolled out across the whole of All 4 unifing the Channel 4 brands with a single platform.