How do we make a financial software business, simple, human and agile?

A brand system and identity for Bluenext, a financial software company based in Italy. Born as the merger of Italstudio and Sistemidata, Bluenext is known for both its software and in particular for its customer service and attention to detail.

The new design system expresses this simplicity with the use of a rarified palette and an underlying grid system that can be remixed to create hundreds of compositions. The system is designed to be flexible and sophisticated with a playful quality.

A modern logo, focussed on what matters.

“The new logotype is discreet, simple and confident. The two arrows point inwards to reflect focus and direction and are used as part of the design system to frame statements and ideas.”

“A brand transformed, from complex and generic to agile and forward-thinking.”

The new design system expresses simplicity with the use of a rarified palette and an underlying grid system that can be remixed to create hundreds of compositions. These tell reductive visual stories that depict ›bluenext‹ human, simple and agile approach to technology.