How do we make a financial software business, simple, human and agile?
A brand system and identity for Bluenext, a financial software company based in Italy. Born as the merger of Italstudio and Sistemidata, Bluenext is known for both its software and in particular for its customer service and attention to detail.
The new design system expresses this simplicity with the use of a rarified palette and an underlying grid system that can be remixed to create hundreds of compositions. The system is designed to be flexible and sophisticated with a playful quality.