Defining the project
Defining the scope, teams, and ambition using our DixonBaxi Way ‘methods’ to set the project up for success.
Immersion to gain insights
Immersion and discovery to uncover key insights. Revealing the opportunities to build a foundation for the brand.
Defining the purpose
Defining a distinct and authentic brand purpose, principles and behaviours.
Creating the brand
Creation of a brand identity and universal design language across every touchpoint.
Creating the tangible assets
Crafting, making, implementing the brand for application in every context.
Launch and nurture the brand
Launching the brand internally and externally. Continuing the partnership to evolve and nurture the brand.