Powered by the elite coaching at Chelsea’s academy, Perfect Play is leading a new wave of AR football training apps. We created a brand that balances this technical expertise with the simple joy of playing football. The result is a slick but accessible digital experience that motivates young footballers of all abilities to level up their game.
Developed with and used by the Chelsea FC Academy, the app provides access to professional standard, world-class coaching for all. For the first time, footballers of any ability can undertake training designed by the same coaching team behind top Chelsea players including Mason Mount, Tammy Abraham, Ruben Loftus-Cheek, Fikayo Tomori, Reece James and Callum Hudson-Odoi.
We crafted a kinetic brand system that is integrated through brand, product and marketing in a way that aids and kick starts training, levelling up and tracking your progress.
The Trace captures the agility and movement of the player or ball, becoming a clear demonstration and dynamic intro to each of the training activities.