20/05/2022
Insight

Who the hell is Tassia Swulinska? 

DixonBaxi is many things, but we aren’t an entity: we’re a group of people. And we think it’s time we introduced ourselves. Join us as we catch up with the creatives who make up our studio to learn what makes them who they are. This is Tassia, a painter turned designer with a love of books and adventure. 

Who are you and what do you do?
Hello, I’m Tassia and I’m a senior designer here at DB. I’m responsible for leading the creative team in our ambition to achieve work that is original, beautiful and forward thinking, helping our clients continue to forge their future.

What’s your story?
I’m a Scottish Pole living in big London. I studied Fine Art painting after college and then switched lanes to Graphic Design at Bath School of Art which is where I unearthed an affinity with type, books and their close connection to culture. Fast forward (a few) years, I have worked for a range design agencies across town, building up a knowledge of brand creation, experiential and digital interactive design.

I momentarily stepped away from the design world to follow an ambition to adventure, taking part in the Mongol Rally and navigating my way across Europe, Central Asia, China, Vietnam and finally Australia. Later, I returned to the UK to study my MA in Book Design & Typography at Reading before a few stepping stones landed me my role here at DB.

What are you working on right now?
Wrapping up a hyper-fresh identity that will actually be launching very soon, which means spending a lot of time on details. Also an exciting evolution for an ongoing partnership, and soon a major rebrand that I’m very much looking forward to.

“Design is best when the audience is unaware of its presence, delivering an energy, a feeling or an idea.”

Describe your working style in 3 words.
Collaborative, adaptive, driven.

Tell us about some of your interests – what are you into?
I love hip hop (the real kind), have an unhealthy obsession with dumplings and am prone to getting lost in the spines of books. I’m interested in the people around me, their stories, knowledge and experiences.

Do you think design can change the world? How?
Yep, it always has. Helping communicate new ideas, educating, and entertaining. Our world would be a very bland place without it.

If you could change one thing about the world, what would it be?
I would wipe out discrimination in every form.

What’s the last song you listened to?
A song by J.Cole, from his album Born Sinner.

Why do you do what you do? What motivates you?
Intrigue, creative progression, I like being able to analyse culture and adapt to its evolution.

What’s your definition of good design?
Design is best when the audience is unaware of its presence, delivering an energy, a feeling or an idea.