Who are you and what do you do?
Hi there, I’m Charlie, a brand designer at DixonBaxi.
What’s your story?
Like many designers, I started out with an obsession with drawing and a very basic version of Photoshop. Somehow I knew from a very young age I wanted a career in graphic design. However, I went slightly off track when I studied product design at university, due to my love of design and my interests in maths and physics.
After university, I made the mad decision to take part in the Mongol Rally. I think it was somewhere between Turkmenistan and Kyrgyzstan, probably with some heat stroke, where I decided to follow my main passion and transition back to graphic design.
What are you working on right now?
A few of us are putting the final touches on a game-changing news and sport identity, and I can’t wait to share it with the world!
Describe your working style in 3 words.
Inquisitive, flexible, positive.
Tell us about some of your interests. What are you into?
I grew up near the sea in Devon, so have always been a big fan of being on the water, either sailing and windsurfing. Football is also a big part of my life, be it playing or watching – it’s just a shame I’m a Norwich supporter… Alongside this, you can typically find me at the pub most weekends (usually watching a game or race of some kind).
Do you think design can change the world? How?
In short, yes! Almost everything in this world, everything that surrounds us day-to-day, has been designed. As designers, we, therefore, have the ability to influence how people interact with the world, and I think that we have a responsibility to make the world a better place for everyone.
If you could change one thing about the world, what would it be?
Many things could and need to change. Obviously, we all, I hope, want to end war, and poverty and fix the climate crisis, among many things. However, I think something we could do really is reverse the performative nature of social media and the need for self-validation from how we present ourselves online.
What’s the last song you listened to?
Elvis – Suspicious Minds. Watch the movie!
Why do you do what you do? What motivates you?
Curiosity. I sometimes think I have too much of it. I want to do everything from writing TV shows and films to creating music and everything in between. However, I think I’ll stick to graphic design for now. Luckily, it’s an industry that is ever-changing in trends, clients, ideas, and technology, so it’s certainly fuelling my curiosity.
What’s your definition of good design?
Good design is when you hear these words:
“Obviously, it is that way.”
“A child could have done that.”
“It’s so simple.”