08/06/2020
News

DixonBaxi reveal 450-page digital book ‘Be Brave V2’ opening the doors to their culture, process and work.

DixonBaxi have created a new 450-page book titled ‘V2’. A digital-first, fully online monograph with an experience that is customised to allow the reader to dip in and out and navigate through a bespoke user interface.

Be Brave V2 is our most open-source book to date, featuring never before seen work, hundreds of new images and an immersive behind the scenes look into how the studio runs. Crammed with insights, untold stories and unique perspectives, it reveals their thought process and is enhanced by video and audio tracks.

“We believe there has never been a greater need for experimentation and creative drive. A drive focused on building ways of working that are fit for the shifts determined by new audience needs and ways of engaging people.” Simon Dixon, Co-founder, DixonBaxi

“This led us to create a digital monograph that is a more open-source insight into our creative engine and how we try to design world-class, game-changing brands.” Aporva Baxi, Co-founder and ECD, DixonBaxi

“We also wanted to share something positive and creative with the industry in these unusual times, so we are offering the book for free. All 450+ pages of it. The only small request is to make a modest (voluntary) donation to NHS Charities or COVID Relief Fund. Either way, the book is available to all totally free.”

Check it out here and please share the book. Thank you.

A 450-page digital-first experience.

A snapshot of the studio encapsulating eighteen months of work, insights and unseen work.

Detail from our global typeface for BBC Top Gear.

An experience that is customised to allow the reader to dip in and out and navigate through a bespoke user interface.

Crammed with insights, untold stories and unique perspectives.

Project details, sketches, work in progress reveal untold stories.

A more open-source insight into our creative engine.