Our rebrand of AC Milan was inspired by the illustrious heritage but focused on future glory. We designed an AC Milan for a new, diverse generation of proud Rosseneri, building a new identity based upon Milan’s core values of teamwork, excellence, passion and elegance.
We developed a new purpose – ‘Sempre Milan’ – evoking the values and reinforcing the Italian heritage. It is the unifying rallying cry for proud Rossoneri to get behind – no matter where they are in the world.
Sports Entertainment Brand.
In the last year, AC Milan has forged powerful partnerships with Roc Nation, Tik Toc, EA Sports, Puma and Fortnite. And with the Milan Media House, embraces the brand, integrating it into every aspect of the experience to make the Club a leader in international sport-entertainment.
Read more and see how the brand continues to adapt to the Club’s needs.