9 lessons from 20 years of being brave. 
We’ve made a habit of defying convention. It’s not an easy way to work – particularly when it means going against an entire industry – but it means finding new ways of doing things. Our commitment to changing the world for the better has led to working with brave-minded brands like Hulu, AT&T, British Land, History and AC Milan. We’ve learned many things by staying in motion and adapting relentlessly. Here are 9 of them. 

• Hire people, not CVs. 
• Stay optimistic. 
• Embrace change, then adapt. 
• We’re always learning. 
• Let your values guide you. 
• Work should expand your life. 
• Start at uncomfortable. 
• Don’t find it. Invent it. 
• It takes time.

Read the full article as published by Creative Boom.