9 things we’ve learned in 20 years of DixonBaxi.

In an exclusive with Creative Boom, co-founders Simon Dixon and Aporva Baxi share 9 fundamental lessons from 20 years of DixonBaxi as they celebrate the agency’s 20th anniversary.

9 lessons from 20 years of being brave. 
We’ve made a habit of defying convention. It’s not an easy way to work – particularly when it means going against an entire industry – but it means finding new ways of doing things. Our commitment to changing the world for the better has led to working with brave-minded brands like Hulu, AT&T, British Land, History and AC Milan. We’ve learned many things by staying in motion and adapting relentlessly. Here are 9 of them. 

  • Hire people, not CVs. 
  • Stay optimistic. 
  • Embrace change, then adapt. 
  • We’re always learning. 
  • Let your values guide you. 
  • Work should expand your life. 
  • Start at uncomfortable. 
  • Don’t find it. Invent it. 
  • It takes time.

Read the full article as published by Creative Boom