Ventricular Beats on Eye On Design
Our co-founder Simon Dixon talked to Eye On Design about the link between sound and visual and how we created brand experiences, developing design systems across every platform. Check it out.
Holly jolly times at our Christmas party!
An amazing team that creates amazing work. Happy Holidays from the DixonBaxi family
Putting the artists first
We’ve worked with Mixcloud to name and brand an innovative new service that gets you closer to your favourite creators. Mixcloud Select is live here. Full case study coming soon.
New work: OPEN Brand Identity
A new entertainment brand for Greece that aims to be inclusive, accessible and diverse.
News: DixonBaxi voted Top 30 UK agency
Honoured to be voted a Top 30 UK agency and recognised by our peers. A wonderful accolade for the team. Thank you.
New Work: Premier Sports Rebrand
A new identity for Premier Sports and Free Sports. Transforming the challenger brand into a streamlined, digital-first experience with a refined, elegant user interface and navigation system. See more.
A few behind the scenes pics from Push Print – and our new book on press. Check that orange!
Our new book
‘Be Brave’ captures the spirit of how we partner with clients to solve big brand challenges through creativity. 180 pages of insight, immersion and expression.
A photo-book as part of our deep immersion in China for our next feature film.
A few research days in Zurich.
Spreads in progress for our book ‘Be Brave’.
Merch for FOX Sports Netherlands.
Limited edition tricode posters for FOX Sports NL.
FOX Sport NL scarves
We created scarves for each team as part of our FOX Sports NL rebrand.
Eurosport ‘Home of Cycling’ on Dezeen
Our Eurosport ‘Home of Cycling’ identity is featured on Dezeen – revealing the thinking behind the augmented race experience that is bringing Le Tour de France coverage to life. Read the story.
Article: Designing a headline typeface for Home of Cycling.
We take a look at the inspiration and process behind the headline typeface for Eurosport’s ‘Home of Cycling’ identity and experience.
PyeongChang 2018 on Visuelle.
Our New Studio.
We’re thrilled to be in our new creative home. A box-fresh new studio at the cross-roads of Old Street, Angel and Clerkenwell. 5,000 sq ft, 30 creatives, 8 conceptual spaces.
Design Week Awards 2018.
Mr. B will be one of the judges for the Design Week Awards 2018 selecting the most outstanding work from the past year in the Digital category.
It’s not long before we move from our Wapping Studio to a brand new space in Old Street. We can’t wait.
Development frames for our K-Pop inspired look for the Eurosport PyeongChang 2018 Olympic Winter Games.
We’ve been working with Eurosport to develop a new campaign for Bundesliga. Inspired by the energy and passion of the fans and flags in the stadiums. Full on, graphic, intense.
We created a set of 5 characters for new kids brand, Peekaboo and brought them to life in a series of playful stings.
Mr. B is on the Branding Jury for D&AD Awards 2018 and looking forward to seeing some revolutionary work.
A reflection of the studio today, our most recent work, process and the insights behind it.
Top 20 UK Studio.
We’re thrilled to be number 18 in the UK Studio Rankings 2017 – Computer Arts annual rundown of the very best design studios in the country, as voted by our peers.
Computer Arts Studio Profile.
We’re featured in an in-depth 6 page studio profile in Computer Arts this month. With insight from our team into how we work, our process, crafting global brands and staying creatively restless. Alongside are a series of video interviews to add further insight.
We spoke to Computer Arts about DixonBaxi and changing things for the better through creativity.
Designs of the Year.
We are honoured our Premier League TV Experience is nominated for the Beazley Designs of the Year. Now in its 10th year, the Beazley Designs of the Year is the Design Museum’s flagship exhibition and awards which recognises the most stimulating new work from around the world across six design categories: Architecture, Digital, Fashion, Graphics, Product and Transport.
Our book on press.
The new DixonBaxi book is currently being printed by PUSH London. The next few weeks should be interesting with bespoke binding and special processes still to do.
We love Vinyl
We’re working on an album. More soon.
PlayLink for PS4 Identity
Using the iconic shapes to express the new connected gaming experience. PlayLink combines smartphone or tablet device, TV and PS4 console, with a collection of brand new games that take advantage of the smartphone or tablet device’s touchscreen and camera capabilities. Turning them into a versatile controller to swipe, pinch, drag, tilt, rotate depending on the game.
Motion language research for PlayStation PlayLink.
We have the digital proofs. Next scatter proofs and blank mock ups. We’re working with PUSH London to print the book. More soon.
Want to create great work? Work with great people. firstname.lastname@example.org
Some of the team headed to Vancouver for a week of depth interviews and working sessions with the super-talented VFX teams at Double Negative and Prime Focus.
What do you see?
Storey Brand Launch
A module system created for British Land and the launch of new flexible workspace brand, Storey. The cube structures flex to express the different services the brand provides. We worked with Gensler and APM Luchford to make it happen.
A new wordmark for History Vault.
A sleek, precision VFX heavy shoot last week with our friend and super-talented DOP James Medcraft.
History wins gold.
Our rebrand for History won gold at the Promax BDA Awards 2017 in LA. That’s a little bit of history right there.
Premier League scores gold.
Our global on-air experience for Premier League picked up gold at the Promax BDA Awards 2017 in LA. Nice one.
We shared the stage with Design Studio to talk all things Premier League. Giving insight into the brand, the thinking, the process and the spirit of collaboration that ran through it all.
Objects we love: The beautifully detailed and minimal Nizo S80 designed by Dieter Rams for Braun. 1968-73.
A new typography magazine from Fontsmith featuring insights into the type in motion for Premier League.
The Japanese House: Architecture and Life after 1945 is thoughtful, beautiful and fascinating. Go see it.
It’s very exciting to see this on the desk. Our latest feature film treatment.
Samsung Times Square.
In NYC for the ‘unboxing’ of the Samsung Galaxy S8. And this epic Times Square takeover.
Global rebrand underpinned by the belief that ‘Truth Is Worth Pursuing’. Full case study coming soon.
36 Days of type.
Still on mission making letters everyday. Close to the end.
One of the countless section mock-ups we’ve made. Constant iteration is leading to a very distinct design and editorial language.
36 Days of Type.
Looking forward to all the typographic gymnastics over the next 36 days.
Objects with stories.
As we work on our book we’re uncovering objects that unlock untold stories.
A projected installation.
Rebrand of Medi 1, a news service based in Morocco with a distinctive African lens on the world, making Africa part of the global conversation. Inspired by ‘Chergui’ – a continental easterly or southeasterly wind which blows on the southernmost part of Morocco – the design language echoes the flow and movement of the wind.
Lighting studies and art direction exploration.
We have a book size – well 2 – that are in the running. And a nice conceptual narrative underpins the grid – rooted in our 15 years of work.
Classic metal ruler and Swann Morton scalpel. Going through a lot of blades at the moment.
Looking at formats, grids, layouts and typography.
We make digital guidelines that grow and change with the brand and business. But we also create guideline books at launch and have found that the impact of a tangible form creates a powerful moment for the team.
direction for History
Words in motion.
The motion language that underpins History is inspired by the cadence of the spoken word.
We’re hard at work on a new DixonBaxi book.
We’re looking for exceptional talent to join the team.
A new global brand featuring this sweet little monogram.
Game stats drive the particle and motion system behind the new look.
6 different sports sub-brands for Telemundo Deportes.
Hard at work.
A small part of the very deep guidelines for the BT Sport live match graphics system.
Just before we worked on Premier League we created all the in-match graphics for BT Sport for every game and every sport.
Motion rationale the defines the different properties of the ‘dial’ UI for Film 1.
DixonBaxi x Smythson wallet for a premium experience.
A trip to recce our next feature film.
Every 2 weeks we hold talks at the studio. For our team and esteemed guest speakers.
Frames from the closing titles of our first feature film, Tiger Raid.
One of a series of posters for our feature film, Tiger Raid.
Art direction for a new brand coming soon.
Every project has its own room for ideas, stories, experiments and creative development.
Fuel your passion for Eurosport guidelines.
One of many logo we created for our company, Story.
Absolutely stunning landscapes in Wadi Rum for the first days of our shoot for Tiger Raid.