Tiger Raid – behind the scenes
Photography from the shoot of our first feature film, Tiger Raid. Filmed in Jordan in the blistering 50°C heat – the images capture some of texture, scenes and moments from the shoot.
Talk: Glug Brighton
Great to head down to Brighton for Glug hosted by Carl Rush (Crush Creative) at his Vine Club space. Sharing our creative journey and the ethos that drives DixonBaxi. Top crowd, questions and making new friends. Photos by IG: @vilcinskaitephoto
Feature: Campaign – Bravery Needs a Rebrand.
Our head of strategy, Dave Blendis writes for Campaign – sharing his opinion on the power and potential of bravery and why it needs a rebrand.
AC Milan Business Forum 2019
Great to be at the AC Milan Business Forum. We shared the strategy and story of the rebrand to an audience of over 90 business leaders, partners and sponsors.
Talk: Glug Brighton
Looking forward to our next talk in Brighton. We have a few more lining up for a busy schedule into 2020.
Year of the Ghost
We’ve completed the script for our second feature film – a massive milestone. Now it heads off into development.
New Work: Top Gear Icon
We’ve crafted, milled, polished and fuelled a new BBC Top Gear icon for every device, platform and road.
Talk: Creative Waffle Live
On stage for the first Creative Waffle Live event. Sharing our philosophy and approach to work.
We work in small cross-functional teams on large scale projects. Daily reviews at 4 pm with the different teams and our clients, create an open, transparent cadence to the day, week and workflow.
Award: Brand Impact
Amazing for the team and our clients to pick up two Brand Impact Awards. One for All 4, the other for Fox Sports. Nice.
It’s time to make that move. Great projects coming for 2020.
Talk: York Design Week
Mr D gave a keynote talk as part of York Design Week – sharing our way of work, attitude and why being brave matters.
Feature: Intern Mag
Thrilled to be the inaugural studio in a new series by Intern – meeting some of the studios who have built positive, inclusive workspaces, with ideas and philosophies that show what a good place of work looks like.
New work: Top Gear Monogram
A new monogram for Top Gear – crafted to work at every size.
Rebranding All 4 required a tight partnership with the 4 creative team to face off some key challenges.
All 4 Rebrand
A page from the guidelines. Logo versions.
Sweet little tote.
We the proud
Taking cues from fashion, lifestyle brands and Italian culture.
Milan Pulse Inline
The numbers in the new bespoke AC Milan typeface we created as part of the new look.
AC Milan Identity
A refined monogram.
Motion language that is inspired by the pulse of the crest – from Milan to many.
Our bespoke typeface for Top Gear flexing its muscles in the magazine.
Development frame. Getting to work with the best shows for our FOX rebrand.
Top Gear Typeface.
We’re working a new global typeface for Top Gear inspired by the cuts in the Top Gear cog icon.
New work: A new look for Ekstraklasa
We are honoured to partner with Ekstraklasa to create a striking new look for the Polish Football League.
Event: Pop-Up Exhibition
We had a mobile exhibition pop up at the studio today. A team of graduating designers from University for the Creative Arts are behind the show. A very smart approach to engaging the industry. Check it out here.
Our rebrand of FOX International is featured on the beautifully curated Visuelle. Nice.
Travel: New York Research Trip
When research becomes what you love. We’ve been hitting the streets in New York picking up all sorts of cool things. Watch this space.
We’re crafting a new typeface for a global brand. It’s all in the details.
DixonBaxi & YCN: All 4 Rebrand
We hosted an event in partnership with YCN and Channel 4. An inspiring talk about creativity, bravery and how creative chemistry can make things come together. Read more about it here.
Be restless. What gets us out of bed in the morning? Hear what motivates Simon Dixon and Aporva Baxi during their talk at Glug.
Ventricular Beats on Eye On Design
Our co-founder Simon Dixon talked to Eye On Design about the link between sound and visual and how we created brand experiences, developing design systems across every platform. Check it out.
Holly jolly times at our Christmas party!
An amazing team that creates amazing work. Happy Holidays from the DixonBaxi family
Putting the artists first
We’ve worked with Mixcloud to name and brand an innovative new service that gets you closer to your favourite creators. Mixcloud Select is live here. Full case study coming soon.
OPEN Brand Identity
A new entertainment brand for Greece that aims to be inclusive, accessible and diverse.
News: DixonBaxi voted Top 30 UK agency
Honoured to be voted a Top 30 UK agency and recognised by our peers. A wonderful accolade for the team. Thank you.
New Work: Premier Sports Rebrand
A new identity for Premier Sports and Free Sports. Transforming the challenger brand into a streamlined, digital-first experience with a refined, elegant user interface and navigation system. See more.
A few behind the scenes pics from Push Print – and our new book on press. Check that orange!
Our new book
‘Be Brave’ captures the spirit of how we partner with clients to solve big brand challenges through creativity. 180 pages of insight, immersion and expression.
A photo-book as part of our deep immersion in China for our next feature film.
A few research days in Zurich.
Spreads in progress for our book ‘Be Brave’.
Merch for FOX Sports Netherlands.
Limited edition tricode posters for FOX Sports NL.
FOX Sport NL scarves
We created scarves for each team as part of our FOX Sports NL rebrand.
Eurosport ‘Home of Cycling’ on Dezeen
Our Eurosport ‘Home of Cycling’ identity is featured on Dezeen – revealing the thinking behind the augmented race experience that is bringing Le Tour de France coverage to life. Read the story.