A sleek, new brand identity for All 4, designed in collaboration with Channel 4’s in house agency 4creative, which includes a new All 4 logo – a 2D version of the classic logo with a streaming play bar at its core – and an adaptive digital-first experience across social media and VoD, mobile, big screen and desktop.
Alice Tonge, ECD and Head of 4Creative
“By realigning the iconic blocks within the logo and using two highly distinct colours we discovered a visual hook that is part navigation and part expression. So even without the logo you know it is the All 4 brand.”
The ‘Playbar’ with two horizontal bars – one yellow, one teal – representing the progress bar and the play button becomes part of the UI design and helps the viewer navigate.
In motion, it’s fluid, slick and effortless across TV and digital interfaces to create a unified experience.
The design language seamlessly builds recognition across the vast collection of content arresting, witty, snappy teasers.
The striking visual mnemonic builds awareness and with a fresh new look for All 4 while giving it a stronger connection with the overarching Channel 4 brand.
Landy Slattery, Creative Director, All 4
Rachael Steven, Deputy Editor, Creative Review