In the age of fast-moving fintech brands, Capital One in the UK needed to better reflect the innovation and human-first approach within the business to existing and new customers. We partnered closely with the in-house teams to reimagine the brand through the lens of human simplicity.
The brand evolves with a new typeface, more conversational voice, warmer colours, as well as photography that feels more natural and candid. The brand elements are being gradually integrated across the product, cards and experience and will continue to evolve with the needs of the business.
Together with the in-house brand team, we explored customer journey, interface design, card design and ways to bring simplicity to the experience – from highly conceptual and future-forward to the small details that begin to define the brand today.