We created a refined and intuitive match graphics system for Amazon’s first move into streaming live football. With exclusive rights to 20 matches a season, it is the first time that any pure streaming or OTT service has exclusively shown live Premier League matches in the UK. Sunset+Vine produced the coverage for Amazon.
Forging a strong visual relationship between the Premier League icon and Amazon ‘smile’ was at the heart of the challenge. The two icons are set within an emblematic directional arrow that becomes a central visual and motion narrative for the entire system.
We developed a sleek, minimal live match graphics system – stripped back, simple, refined with no superfluous design. Designed to make fans feel instantly at home with the service, it instils confidence in Amazon’s commitment to football and the future of sports broadcasting.
The live graphic system is all about restraint, with minimal flourishes and a focus on legibility. Inspired by the user interface of the app, it delivers a clean, information graphic aesthetic.
A motion language where user interface meets the flow of the game. Agile and effortless, it’s focused on simplicity and coherence.
PX Grotesk, a monospaced font with evenly spaced characters display statistics and match information with clarity and focus. A distinct element of the system that creates a seamless visual coherence across the action and the Prime Video app.
The rarified palette brings confident simplicity to the system, while lending team colours visual prominence.
Hundreds of assets designed with pixel-perfect precision.
Alex Green, Amazon Prime Video, Managing Director of Sport, Europe.