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We build brands with attitude.

By seeing your business from a new perspective.

We solve challenging creative problems – from businesses going through massive growth, standing out in a sea of sameness, engaging a younger audience to launch a new product or brand.

We work closely with smart, passionate clients who lead some of the world’s most ambitious companies.

How we do it.

Insight. Getting immersed in your world.

On the pitch, in the crowd, in the pitlane, jostled with the fans, meeting your team and your audience wherever they are in the world. Immersing ourselves in your business, brand, culture to get tangible, and transformational insights that create the foundation for a defining strategy.

Interpret. The strategy that drives the big idea.

We work with your C-Suite, senior team, and wider team to uncover what matters most. Through active, inspiring working sessions we work towards defining a brand strategy and point of view that is unique to you. One that doesn’t sit in a desk drawer, but lives and breathes through everything you do.

Inspire. A brand that works everywhere.

Then we prototype the brand across all kinds of touchpoints, and test the brand now and for the future. We turn this into a brand identity that is beautiful, but full of meaning. That works in different contexts and delights your audience and elevates your business.

Implement. Make it, craft it, build it for real.

Our expert team of strategists, creatives, motion designers, producers, and writers design, craft, make, animate, compose, film, photograph and build the brand to create a powerful and flexible brand world and toolkit. Often we do this in collaboration with in-house creative teams for a seamless transition.

Impact. Share it and turn up the volume.

From a launch that features a Times Square takeover to a longer roll-out from the internal team out toward a global audience. We work alongside our clients to plan and orchestrate how the brand is shared in the right way, with the most impact.

Have a project or an idea you’d like to collaborate with DixonBaxi on? Interested in what DixonBaxi can do for you?
hello@dixonbaxi.com

Our story.

Founded by Simon and Aporva back in 2002 through friendship and a with a mission to challenge the status quo and create brands with attitude. A ‘manifesto’ would guide the fledgling company into a new way of working, with guideline statements that reminded them to ‘Look underneath, but craft the surface’, to ‘Work with the client directly’ and to have the ‘confidence to say “no”’.

Our creative journey began by – to quote our client – “giving MTV2 its balls back and delivering a radical brand that our audience love.”

We’ve on worked on everything from Formula 1 race graphics to branding channel FIVE in the UK. Writing a book on design to designing the identity for music streaming service, Last.fm which sold to CBS for $240m. Giving Eurosport its biggest rebrand in 26 years and creating a radical TV experience for Premier League which was exhibited as a Design of the Year in the Design Museum.

We’ve even co-written, produced and directed a feature film – Tiger Raid. Officially selected and premiered at the Tribeca Film Festival in New York.

From our London studio, we work with brands all over the world. We’re proud to have a diverse team of creative people with perspectives from all over the world – Sao Paolo, Lisbon, Hong Kong, London, Rwanda, Scotland, Belgium, Germany and more. It makes for a rich, vibrant environment full of ideas, opinions, and experience.

Thanks for considering us. Hope to see you soon.