Brave brands
change the world.

We help create them.

Founded in 2001. DixonBaxi is a brand consultancy designing a better future.

We believe that in a world of rapid, constant change, there has never been a greater need to future-proof brands.

We’re trusted by ​AT&T, Viacom, Capital One, WWE, Audible, IMAX, Premier League, Channel 4, Netflix, British Land and Paradox Games.​ Companies that seek to be bold and challenge convention.

Brand. Design. Consultancy.

  • Strategy
  • Research
  • Brand strategy
  • Data analysis
  • Audience Segmentation
  • Journey mapping
  • Experience strategy
  • Brand consultancy
  • Naming
  • Brand architecture
  • Voice
  • Communication framework
  • Tone of voice
  • Brand
  • Brand identity
  • Brand systems
  • Brand in motion
  • Brand toolkit
  • Digital brand experiences
  • Ongoing brand development
  • 360 brand world
  • Photography
  • Film
  • User Experience
  • Concept and UX design
  • Usability testing
  • User research
  • eCommerce + websites
  • iOS + Android Apps
  • Digital product + services
  • Design systems
  • Interactive prototyping

From our London studio, we work with brands all over the world. We’re proud to have a highly- talented cross-functional team of creative people with diverse perspectives from – Sao Paolo, Lisbon, Hong Kong, London, Rwanda, Scotland, Belgium, Germany and more. It makes for a rich, vibrant, open environment full of ideas, opinions, and experience.

Simon Dixon and Aporva Baxi met 25 years ago and bonded over a love of film and design, in particular, 2001: A Space Odyssey. It follows then that the pair would decide to set up their collaborative studio in 2001, calling it DixonBaxi. Today, it is an established name in the world of strategy and branding reaching 3 billion people with its international work.

In 2016, our first feature film – Tiger Raid was officially selected and premiered at the Tribeca Film Festival in New York. We are working on our second film – The Year of the Ghost.