BRAVE Brandschange the world. we HELP create them.
This is our magic sauce to help us create great work. These principles have helped us self-determine, have confidence and produce work we are proud of.
1 BE BRAVE. 2 REJECT CONVENTION. 3 BE OPTIMISTIC. 4 START AT UNCOMFORTABLE. 5 EMBRACE UNCERTAINTY. 6 LEARN TO SAY NO. 7 CHERISH INSIGHT. 8 BE FLUENT IN PEOPLE. 9 CREATE WONDER. 10 ALWAYS IN BETA.
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