Premier League
Global TV experience.


We were asked to create a radical, new TV experience for the world’s most watched football league. Changing the game for over 2 billion fans around the world. Show titles, in-match graphics, augmented-reality, touch-screen, studio graphics.


Following the new Premier League brand identity, by Design Studio, we stretched the visual expression in all directions to create a modern, radically new sports brand world that encompasses the hundreds of facets of the live games, the pre-and-post show analysis, and all the debate all united by a unique ‘Field of Play’ motion behaviour and an epic, official Premier League anthem.


A graphic system that moves fluidly and underpins the Premier League experience and enhances the game. Seamless, highly reactive and interactive brand language that delivers a multi-language, multi-platform experience to billions of fans worldwide. Bold enough to decorporatise the world of on-air sports branding and change the game. Premier League is the World’s league.

The graphic system is the canvas, the playing field and the world that the game statistics play out on. It moves fluidly bringing a complex world of live data including league tables, charts, player profiles, in-match information together as a connected whole. Live and Immersive. The ‘Field Of Play’ graphic system delivers immersive content dynamically to support the programming in the completely new Premier League studio environment. From the table-top touchscreen to real-time Augmented Reality which enhances the football experience with player, team and match data that the presenters will interact with.

Changing the game
for over 2 billion fans
around the world.

A new radical TV experience for the
world’s most watched football league.

Field of Play. A unique design language.

Motion inspired by the game.

Show Titles. Powerful and human.

With over 12 shows as part of the 24/7 programming schedule including Fanzone – where fans from around the world participate, Preview, Review, Matchday Live – the main show which fronts every game, Fantasy League Football, News, Match Pack and more.

A broader visual and tonal language
that adds depth to the brand.

Motion Guidelines.