Motion with purpose.
When exploring motion, we endeavour to think about it with the same rigour as the strategy, look, feel and tone of voice. We call this ‘Motion Theory®’. It’s not simply movement to make things look beautiful, but motion with intent. Fast, slow, smooth, staccato, fluid, playful are translated into a nuanced system that reflects the brand through the simplest element or interaction to the overall idea behind anything that moves.