How we make brands move.
Motion with intent.

Motion baked in.

Brands have to work anywhere and on any platform and it’s now a given that there has to be an element of motion in the way a brand is built and expresses itself.

Having created numerous brands that move over the last 15 years, this is baked into how we design and create alongside the identity, colour scheme, type, audio and overall experience.

Motion with purpose.

When exploring motion, we endeavour to think about it with the same rigour as the strategy, look, feel and tone of voice. We call this ‘Motion Theory®’. It’s not simply movement to make things look beautiful, but motion with intent. Fast, slow, smooth, staccato, fluid, playful are translated into a nuanced system that reflects the brand through the simplest element or interaction to the overall idea behind anything that moves.

Motion that is interactive.

From the ‘field of play’ motion theory for Premier League which is inspired by the movement of the game, to the slick, seamless user-interface/HUD approach of the ‘dashboard’ for Eurosport, the motion their becomes embedded in the brand experience. As more brands live as digital interactions – from searching films on Netflix to the HUD and touch displays in cars or booking a hotel, this layer of experience becomes ever more important. They each deserve a delightful moment which feels part of a coherent, intuitive and seamless brand world.

The ‘Field of Play’ for Premier League, inspired by the movement of the game.

Developing a unique motion language starts with R&D to test and understand different principles while rooting them in the brand experience.

Gesture interactions influence the motion of PlayLink for PS4.

Type movement for History is inspired by the cadence of the spoken word.

The ‘dashboard’ for Eurosport has a slick, seamless motion behaviour coupled with the pared back UI.

The Film 1 ‘dial’ is a navigation device that responds to different inputs and content.