We began with strategic sprints to reshape the brand in close collaboration with the A+E Networks team. Moving beyond just TV content to create a broader definition of the brand. This led to a new look and feel – one that is modern and confident, immersive and refined. Graphic photography with emotive, strong typography define the look as well as a nuanced and expressive tone of voice. In motion, it comes to life through movement inspired by the cadence of the spoken word. A complete brand expression from print to digital, on-air to advertising.