A radical rethink of the billion-dollar entertainment brand as a relevant and modern ‘super-genre’.
Working in close partnership with A+E Networks, New York, we embarked on a 6-month journey to reinvent the History brand. We developed a potent brand strategy and comprehensive design language to inspire the restless explorer in everyone.
Core to the project was freeing the History brand from the past and establishing it in the present. A relevant, engaged and contemporary brand that has a distinct voice and a more immediate presence in the world. Aimed at creating strong emotional connections with a broader audience and demonstrate a more significant cultural context.