Changing things for the better through creativity.

Our clients are ambitious leaders who want to define and drive purpose, inspire their teams and build brands with loyal fans. We partner with them to help accelerate business and brand goals which create increased audience engagement, a more potent internal culture and sustained business growth. We do this for media and entertainment, sports, cultural and new economy brands anywhere in the world.

Cross category experience
We bring our knowledge and expertise in a wide range of categories to every project we work on. This gives us a more macro view and fresh perspectives that fuel unique solutions.

Challenger mindset
We are a challenger with a challenger mindset. We thrive on transformational projects that provide the opportunity to create real cultural impact.

Insight driven
An insight-driven brand needs an insight-driven agency. All of our work is based on insights founded on rigorous research across category, audience, brand, and culture.

DixonBaxi in numbers:

The DixonBaxi Way.
An agile process.

Our 6-stage process has been refined over 15 years. We use a set of distinct ‘methods’ to create meaningful brands and valuable business effect. Our approach combines investigation, insight, design excellence and an obsession with getting it right. This agile and immersive process facilitates decision-making and can produce remarkable results.

1. Initiate
Defining the project

Understanding the scope and defining the teams, process, timelines and approach in detail before we begin.

2. Insight
Unlocking the problem

Unpicking the problem and gathering significant insights. Revealing the opportunities to build and nurture brand purpose.

3. Interpret
Defining the purpose

Unleashing the potential of the brand internally and externally. Refining brand hierarchy across the organisation.

4. Inspire
Bringing the idea to life

Creative invention through internal culture, brand identity, design, and execution across every platform.

5. Implement
Creating the tangible assets

Hands on creation and supervision for the production. Including specification, artwork, prototypes and delivery of tangible assets.

6. Impact
Keeping the idea alive

Launch, implementation and brand guardianship, to sustain creative standards and strategic goals.

A long-term creative partner:


Get in touch

+44 (0) 207 613 1700

5 Wharf Studios
30 Wharf Road
London N1 7GR

An interview with our co-founders.