Our clients are ambitious, diverse and want positive change.

We work with forward-thinking companies to create authentic and distinct strategies, identities and immersive brand experiences. We partner with them to help accelerate their goals and create a framework for building courageous, enduring companies. We do this for media, entertainment, sports, cultural and new economy brands anywhere in the world.

DixonBaxi Way.
A process for brand change.

Our 6-stage process has been refined over 15 years. We use a set of distinct ‘methods’ to create meaningful brands and valuable business effect. Our approach combines investigation, insight, design excellence and an obsession with getting it right. This agile and immersive process facilitates decision-making and can produce remarkable results.

1. Initiate
Defining the project

Understanding the scope and defining the teams, process, timelines and approach in detail before we begin.

2. Insight
Immersion to gain insight

Immersion and discovery to uncover key insights. Revealing the opportunities to build and nurture brand purpose.

3. Interpret
Defining the purpose

Unleashing the potential of the brand internally and externally. Refining brand hierarchy across the organisation.

4. Inspire
Bringing the brand to life

Creative invention through internal culture, brand identity, design, and execution across every platform.

5. Implement
Creating the tangible assets

Hands on creation and supervision for the production. Including specification, artwork, prototypes and delivery of tangible assets.

6. Impact
Launch and nurture the brand

Launch, implementation and brand guardianship, to sustain creative standards and strategic goals.

DixonBaxi Monograph.
A snapshot of the studio.

The self-published 300 page monograph is a snapshot in time of one of London’s leading brand agencies. It is a reflection of the studio today, our most recent work, process and the insights behind it. Most of our work exists in motion, as digital experiences and on screens, so a book is a wonderful opportunity to curate and craft a beautiful object that embodies what we do.


We are honoured to be recognised for our work and its value and positive effect. It’s shared with our clients who inspire bold change and are driven to make a difference.