Creating personalities within texture.
When are are working on a project and we get into the detail of surfacing and texturing we are really interested in how that can give the work a quality of emotion. For us doing texture tests goes hand in hand with building a strong idea.
The textures you see here, whether they be concrete, or a softer porcelain surface, or a light filled environment each create different feelings.
In this set we move from an industrial look to something that feels more technical, to environments that feel much more emotive – like a fabric or fur.
A big part of how we think is really trying to find the right relationships between these. Therefore sometimes we decide not to do this in 3D and to photograph or shoot the object for real is a better approach.
It’s about environments that belong as part of design language, making things beautiful and tactile but which also feel a part of the larger brand story.
With Watch in particular we created personalities.
Each of the balls had a different quality of fur and hair and different movement and behaviour. One was spiky, squirrel-y, one was like a giant sloth – giving these abstract things a real sense of purpose.
More posts giving an insight into our design practice coming soon. Follow our Instagram to keep up to date with our studio.