Telemundo Rebrand - USA

Telemundo is a global media company with a mission to inform, empower, inspire and entertain Hispanics in the U.S. and audiences around the world. Over the course of 2012 we undertook a major company wide rebrand of Telemundo Networks including its media, sport, news, original content studios, digital network and off air communications. The new brand was introduced by CEO, Emilio Romano in Times Square, New York.

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+ The new identity lives at the heart of the Telemundo brand. The two halves of the logo suggest the duality of the Hispanic audience. The balance between their latin root and their lives in America.
Network Graphics Package The brand look adapts to reflect the different genres, emotions and shows creating an always fresh and new experience for the audience.
+ Tune in messages use a bold typographic language that is used throughout the new look.The T logo is deconstructed as brackets and used for emphasis. Different organic elements, talent and bold graphics create a cinematic and rich experience that are customized for each show.
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Image Campaign A 60s launch film was produced featuring over 90 of Telemundo's talent across primetime novellas, sport, news, entertainment.

Agency: DixonBaxi
Director: Shilo
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