Our first major project in India for the Times Television Network.
Movies Now is the first HD Hollywood Movies channel in India and since launch a few weeks ago has become number 1 in its category. Post to Facebook Tweet Project
Rebrand Montage
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On Screen Presentation StillsWe developed a dynamic 3D navigation system that feels bespoke and dramatic for cinematic menus and promos.
On Screen Presentation StillsIt was important that the channel felt like it was imported from the USA rather than made in India to give it a credibility amongst the audience. The look is bold and reminiscent of film titles with the scale and impact of the biggest blockbuster movies.
High DefinitionThe strategy behind the channel was to bring Hollywood in HD to India. We brought this to life in cinematic idents featuring block busting scenes playing out on a virtual stage.
Ident Stills
GuidelinesA comprehensive guidelines articulates the multiple facets of the brand, package, both on and off air.
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Concept Car Book