A curated space for developments in the studio.

Barbican.
The Japanese House: Architecture and Life after 1945 is thoughtful, beautiful and fascinating. Go see it.

Snow Blind.
It’s very exciting to see this on the desk.

Lab_SnowBlind

Samsung Times Square.
In NYC for the ‘unboxing’ of the Samsung Galaxy S8. And this epic Times Square takeover.

Crime+Investigation.
Global rebrand underpinned by the belief that ‘Truth Is Worth Pursuing’. Full case study coming soon.

CI_PR_IMAGES19
Lab_CI_2

36 Days of type.
Still on mission making letters everyday. Close to the end.

Lab_36days7

Book sections.
One of the countless section mock-ups we’ve made. Constant iteration is leading to a very distinct design and editorial language.

36 Days of Type.
Looking forward to all the typographic gymnastics over the next 36 days.

Lab_A

Objects with stories.
As we work on our book we’re uncovering objects that unlock untold stories.

Room. 

A projected installation.

Lab_Glass3
Lab_Glass2
Lab_Glass1

Medi 1.
Rebrand of Medi 1, a news service based in Morocco with a distinctive African lens on the world, making Africa part of the global conversation. Inspired by ‘Chergui’ – a continental easterly or southeasterly wind which blows on the southernmost part of Morocco – the design language echoes the flow and movement of the wind.

Lab_FutureDisplays
Lab_Type
Lab_Texture2

Art Direction.
Lighting studies and art direction exploration.

Lab_Icon

Book Process.
We have a book size – well 2 – that are in the running. And a nice conceptual narrative underpins the grid – rooted in our 15 years of work.

Old School.
Classic metal ruler and Swann Morton scalpel. Going through a lot of blades at the moment.

Lab_BookProcess12

Book Process.
Looking at formats, grids, layouts and typography.

Lab_Explore1
Lab_Render1

Guidelines.
We make digital guidelines that grow and change with the brand and business. But we also create guideline books at launch and have found that the impact of a tangible form creates a powerful moment for the team.

Art Direction.
Modern, graphic
new photographic
direction for History
tells defining
human stories.

lab_ragnar
lab_spoken_word

Words in motion.
The motion language that underpins History is inspired by the cadence of the spoken word.

Process.
We’re hard at work on a new DixonBaxi book.

lab_clay
recruiting_1

Design Everything.
We’re looking for exceptional talent to join the team.

lab_error

Coming soon.
A new global brand featuring this sweet little monogram.

ci_social-icon

Stats.
Game stats drive the particle and motion system behind the new look.

lab_deportes4

Game on.
6 different sports sub-brands for Telemundo Deportes.

lab_ubi2
lab_code
lab_bag

lab_ubi7
lab_ubi8

Team.
Hard at work.

lab_teams

BT Sport.
A small part of the very deep guidelines for the BT Sport live match graphics system.

BT Sport.
Just before we worked on Premier League we created all the in-match graphics for BT Sport for every game and every sport.

lab_brush

Film 1.
Motion rationale the defines the different properties of the ‘dial’ UI for Film 1.

lab_film1
lab_ten
lab_lily

Monogram
DixonBaxi x Smythson wallet for a premium experience.

lab_wallet

China.
A trip to recce our next feature film.

lab_poster

Talks.
Every 2 weeks we hold talks at the studio. For our team and esteemed guest speakers.

Closing titles.
Frames from the closing titles of our first feature film, Tiger Raid.

lab_text
lab_poster_tr

Poster.
One of a series of posters for our feature film, Tiger Raid.

postcard_001

lab_bluenext

lab_hit

Get closer.
Art direction for a new brand coming soon.

Escape room.
Every project has its own room for ideas, stories, experiments and creative development.

lab_ci_wip
lab_espad

lab_poster

Guidelines.
Fuel your passion for Eurosport guidelines.

lab_gem
lab_wood

lab_olympics
lab_story

Story.
One of many logo we created for our company, Story.

lab_legs

ipad_006
lab_purple

lab_panic

Jordan.
Absolutely stunning landscapes in Wadi Rum for the first days of our shoot for Tiger Raid.

lab_jordan

lab_poster3

lab_watch
lab_book
lab_process

begin