Kommersant 24hr News

We took the controversial spirit of Russia’s most important and influential newspaper and translated it into a new brand that reinvents the presentation of TV news. The new brand includes a series of brand and news idents expressing the bold and progressive editorial stance and an information graphics system expereince fully integrated with seamless connection between on air, website and mobile. A DixonBaxi and AllofUs partnership project.

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Launch Film
News Idents
Logo The new logo for the channel is references the Russian ‘hard sign’ used at the end of the Kommersant name in print. This is a silent ‘phonetic sound’ which gives a forceful, definite meaning to a word. It becomes an iconic symbol that punctuates the content and initiates interactivity with the channel on mobile devices.
Ident Stills
Idents + News Information System