Eye Brand Identity

Eye is a forward thinking, innovation driven Out of Home media company, with an international presence. With rapid growth across different territories the company needed to define a new vision. This started internally with the development of new cultural values and behaviours plus a new collaborative approach to generating client solutions. This was followed by a new company logo and visual identity system that culminated in the launch of a new customer magazine and global website www.eyeoutofhome.com

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Mission “It was our intention from the outset to become the most customer-centric, future facing Out-of-Home business in all the markets we operate. The initial client research uncovered some fascinating insights and a clear opportunity to create something different.”

Alastair Bannerman
Global Marketing Director
Brand Application
Brand Application
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Guidelines The rebrand includes a new symbol and wordmark, tone of voice, behaviours and team guidelines, office and environment design, advertising and marketing campaigns and comprehensive guidelines.

We continue to work with Eye as brand guardians and provide ongoing creative direction in the development of their global website.
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